Hi, I’m Emily (Alves) Robertson, a strategic communications and brand marketing professional with 8 years of experience helping organizations tell meaningful stories, engage audiences, and bring ideas to life. My background spans government, media, and corporate communications, where I’ve developed executive messaging, content strategies, brand campaigns, and customer engagement initiatives that support organizational goals.
Whether I’m creating communications for executive leadership, developing marketing content, designing customer experience programs, or producing multimedia storytelling, I enjoy translating complex information into clear, engaging narratives that connect with people.
Outside of work, you’ll usually find me exploring new places, trying restaurants from different cultures, or catching up on a great TV series—always looking for inspiration in the stories and experiences around me.
Video Portfolio
🌊 Covers the aftermath of a historic storm, using firsthand footage from viewers and live images from Drone Ranger.
⚠️ Showcases the “new-now-next” approach — from initial flood coverage to forecast developments and ongoing community impact.
📍 Live reports from affected towns, with additional reporters added last-minute during the live show to ensure full coverage.
📝 Produced and written by Emily Alves — coordinated visuals, managed breaking updates, and structured the segment for real-time impact.
📱 Explores the “new-now-next” mindset driving conversations around TikTok’s uncertain future, as the potential U.S. ban looms just days away.
🧠 Breaks down what users, creators, and the platform can expect if the ban is enacted, including legal and political scenarios tied to the 2024 election cycle.
🧑💼 Highlights breaking developments — including the CEO’s expected response near Inauguration Day and speculation about how former President Trump might intervene.
🏀 Features top plays from local Connecticut teams, curated to celebrate community talent and school spirit.
🎙️ Strategically selected clips to match the anchor’s energetic delivery and background at NBC Sports, giving the segment an extra punch of personality.
✍️ Producer — wrote the segment, coordinated with editors, and crafted a fun, fast-paced format viewers loved.
📺 Blends hometown pride with professional polish, bridging local storytelling with national-level presentation.
Let’s Connect
emilyalves 