During my time as a Content Producer at NBC Connecticut, I helped lead the morning newscast to become one of the station’s top-performing shows across streaming platforms. I created engaging segments, collaborated with reporters and editors, and produced content that increased viewer engagement and expanded the station’s reach — especially within the Latino community.
- 📈 Boosted viewer engagement through strategic content planning and audience-first storytelling, helping achieve an average 15+ minute watch time per session.
- 📊 Contributed to 67% of viewership via streaming platforms like Roku, reflecting the shift to digital and on-demand consumption.
- 🌎 Created culturally relevant content that increased Latino audience engagement by 20%, helping the station connect with a broader demographic.
Explore My Work
📝 Inspired by a national study from LendingTree, I localized the data to compare child care costs versus rent in major Connecticut metro areas, tailoring the content to resonate with local viewers.
🎥 Led the research and scriptwriting as the producer, collaborating with editors, graphic designers, and our morning show anchor to align visuals and tone with the show’s trusted voice and storytelling style.
👪 Created for NBC Connecticut’s parent-heavy morning show audience, the segment tackled a top concern for working families, offering clarity on the economic strain of child care in our region.
🚗 Produced in response to a rise in teen-related accidents, this segment focused on promoting safe driving habits among young drivers and encouraging parental involvement.
🎬 Researched and scripted the story as lead producer, working closely with editors, a graphic designer, and our anchor to ensure the piece struck a balance between urgency and education.
📊 Featured local data and expert insight from Connecticut law enforcement and safety advocates to give the story credibility and community relevance for our morning show audience.
👥 Collaborated with a multidisciplinary team, including editors, graphic designers, and mental health experts, to ensure the content was both accurate and emotionally resonant.
🎯 Created specifically for NBC Connecticut’s morning show, where parents made up a significant portion of the audience — aligning with their real-life concerns and viewing habits.
🧠 Inspired by the U.S. Surgeon General’s report on youth mental health, the piece was designed to educate and empower families with actionable insights and support resources.
🗳️Led rapid response production when confirmation came from NBC News just 5 hours before airtime that Donald Trump had won the presidency.
⏱️ Reorganized the 11 a.m. show rundown within 3 hours, ensuring top stories reflected breaking updates, local reactions, and live NBC coverage integration.
🎯 Collaborated with editors, anchors, and control room staff to align visuals, scripts, and timing for a high-stakes, real-time news environment.
📺 Delivered a clear, informative broadcast under pressure, helping our audience navigate a fast-moving national story with trusted, up-to-the-minute coverage
🏠 Covers the latest Mortgage Bankers Association report showing changes in mortgage application rates.
💳 Breaks down the Consumer Confidence Index and what it signals about current spending habits.
✍️ Written and produced by Emily Alves — sourced data, requested and coordinated custom graphics.
📊 Visual elements include economic charts and housing footage to help viewers understand market trends clearly.
🌊 Covers the aftermath of a historic storm, using firsthand footage from viewers and live images from Drone Ranger.
⚠️ Showcases the “new-now-next” approach — from initial flood coverage to forecast developments and ongoing community impact.
📍 Live reports from affected towns, with additional reporters added last-minute during the live show to ensure full coverage.
📝 Produced and written by Emily Alves — coordinated visuals, managed breaking updates, and structured the segment for real-time impact.
📱 Explores the “new-now-next” mindset driving conversations around TikTok’s uncertain future, as the potential U.S. ban looms just days away.
🧠 Breaks down what users, creators, and the platform can expect if the ban is enacted, including legal and political scenarios tied to the 2024 election cycle.
🧑💼 Highlights breaking developments — including the CEO’s expected response near Inauguration Day and speculation about how former President Trump might intervene.
🏀 Features top plays from local Connecticut teams, curated to celebrate community talent and school spirit.
🎙️ Strategically selected clips to match the anchor’s energetic delivery and background at NBC Sports, giving the segment an extra punch of personality.
✍️ Producer — wrote the segment, coordinated with editors, and crafted a fun, fast-paced format viewers loved.
📺 Blends hometown pride with professional polish, bridging local storytelling with national-level presentation.
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