These projects were developed during my graduate studies in communication, where I focused on new media, digital marketing, and strategic storytelling. They reflect my ability to research, design, and deliver results-driven content in real-world scenarios.
Promoting Responsible Pet Ownership — Educational Toolkit & Awareness Campaign
For my master’s capstone, I developed a multimedia campaign for Best Friends Animal Society, a leading nonprofit advocating for no-kill shelters nationwide. The campaign focused on responsible pet ownership and aimed to reduce shelter overpopulation through public education. I created a comprehensive digital toolkit for schools and community centers, featuring accessible content about spay/neuter programs, pet care resources, and the importance of adopting over shopping. Through strategic messaging, graphic design, and new media integration, the project aligned with Best Friends’ mission and demonstrated how communication can drive social impact.
emilyalves 