Professional Summary
Creative content writer with 7+ years of experience crafting engaging branded, editorial, and multimedia content for diverse audiences. Expertise in storytelling, marketing strategy, and audience-first writing across digital platforms, newsletters, and social media. Adept at collaborating with teams to deliver compelling thought leadership and branded campaigns. Triliterate in Spanish, English, and Portuguese with proficiency in Google Suite, Slack, Microsoft Office Suite, Adobe Creative Cloud, and Canva.
Professional Experience
Content Producer &. Writer
NBC Connecticut (WVIT) | West Hartford, CT
01/2022 to 02/2025
- Spearheaded the highly popular morning show, ranked second in online viewership across platforms like Roku; viewers spent a minimum of 7 minutes watching the show.
- Conceptualized and coordinated initiatives to improve the organization’s brand image and manage risks effectively.
- Boosted viewer ratings by 18% through high-quality content production and collaboration with teams.
- Managed relationships with internal and external stakeholders to execute high-impact content strategies.
- Created tailored content for Latino audiences, growing market share by 20%.
- Leveraged market analysis to enhance the newscast experience and significantly increase viewer engagement metrics.
- Supported community events, strengthening connections with local communities.
Operations & Communications Manager
MS Moving Inc. | Palmyra, NJ
07/2017 to 12/2021
- Developed cost-conscious transport solutions, improving service quality and performance.
- Created email templates, internal announcements, and sales collateral that clearly communicated the company’s service offering.
- Created executive memos, benefit updates, and branded presentation templates for client and leadership use.
- Created a problem resolution framework, reducing time-to-resolution by 20%.
- Increased on-time completion rates by 35% with an efficient task management system.
- Led training initiatives that reduced procedural errors by 20%.
- Standardized SOPs and built out resource guides to improve internal alignment and external communications.
- Managed SMS and email platforms to distribute appointment reminders and service updates, increasing customer satisfaction and operational transparency.
Post Production Intern
Anomaly Entertainment | New York, NY
Summer 2019
- Assisted in research, logistics management, location scouting, and coordination with talent agencies.
- Helped design post-production methods that improved final product quality.
- Collaborated with the Post-Production Director on various television projects.
- Supported media development projects by providing logistical and research assistance.
Education
Master of Arts in Communication
Southern New Hampshire University, Manchester, NH
Graduated: December 2024
- Focused on Marketing and New Media
Bachelor of Arts in Radio, Television, and Film
Rowan University, Glassboro, NJ
Graduated: December 2019
- Cum Laude Graduate
emilyalves 